I have been thinking about how the Blogosphere is dependant on the news-cycle for survival just as the shark sucker Remora is dependant on the shark. Here is a snippet from Lilek's bleat:

... Struggled with the column. Not because I didn’t know what to say, but because it’s been said 10 times all over the place. This is the challenge of writing syndicated pieces for newspapers: the blogs have accelerated the pundit / spin cycle, and what was once a stately procession of received wisdom doled out over a week is now the frantic banter that chews up the news in a day. So you take the grand overarching approach and aim your stuff at people who only read papers, and you end up looking like old news to the people who are already six news cycles down the road.

Current event bloggers--a.k.a. political bloggers, web pundits, humor sites, you name it--check the major news outlets to get their stories as does the local news and radio stations. The major news outlets all get the majority of their "programming" from the news sources like AP and Reuters. Each day, all the media in all its forms spew the same stories right down to the final cute item of the day. Even a comrade in arms such as Lileks calls the blogger's product "frantic banter" vs. the old-style "stately procession of received wisdom."

Ninety percent of the Blogosphere would cease to exist without the "news-cycle". There is very little original material out there.

The problem with all this of course is that the major media is still controlling the context of the political discourse, even if not the content. While wresting the monopoly of the content from the established media is great progress, leaving the overall context in the hands of the liberals still gives established media the advantage. In other words, the current scenario still allows the liberals to push stories off the front page. Joe Wilson would be the latest example. They are trying to disappear the Sandy Berger treachery. Routinely do they ignore good news from the war front while highlighting the setbacks and the death of American soldiers.

I am not trying to say that other bloggers do this and I dont. I have fallen into the same rut: scanning the links to the right looking for something to make a post out of. Obviously I am speaking in general. There are many fine bloggers out there who keep fire to feet on issues the media have tried to squash. As well there are many fine blogs dedicated to bringing good news from the war zone. But in many cases we tend to spend all our time rebutting the insanity of major media instead of looking at answers to important questions of the day.

The liberal shills trolling through the comments of popular political bloggers with flame bombs serve to focus the discourse on the more insane assertions of the left, marginalizing both the commenters and the site as attack wackos, or right-wing fanatics, or right-wing conspiracy, or nutty bloggers, or something.

OK, I am having second thoughts about over generalizing this issue. Instead of just wiping out what I was going to say, which is still valid to some degree, I am going to just continue with the thought process. Obviously combatting the everyday propaganda from the left is of the utmost importance. Otherwise I wouldnt write so much about it. Just as the New York Times and LA LA Times is important to the enemies' war effort, the Anti-Propagandistas of the Blogosphere are vitally important to America's war effort. The sheer volume of spewage being ejected from the P.C. bastions of bilge like the NY Times and LALA Times, as well as ABCCNNCBSMSNBCPBS, requires the combined resources of many individuals to effectively rebut.

What I have noticed as a result of this constant daily pressure to rebut the idiocy and the outright lies of the left is that a lot of anti-prop bloggers flip out, or more accurately become disgusted and tune out. Just as Lileks said, I have plenty to say about today's events, its just that a jillion other people are all talking about the same thing. I dont like crowded spaces; never have.

The timing of this continual propaganda attack from our enemies is obviously suspicious. They are trying to wear us all down by making us recite the same old rebuttal mantras so that by Labor Day we are all disgusted and tuned out. Right in time for the general public to start paying attention to the liberal propaganda. Of course the libs never tire of spewing their bilge. It runs in their veins.



Now I want to get back to who controls the context of public discourse without blaming me and my cohorts. Important stories that are a detraction to the liberal's crusade for power are still pushed out of the news cycle.

I have been touching on this theme in recent articles. The major media will eventually be forced to acknowledge that no one is fewer and fewer people are reading their publications and that more and more people are reading the independent essayists and pundits and humorists of the Blogosphere. Marketers who pay a lot of money to expose their products to as many consumers as possible will force this issue. Internet advertising is not new of course, but aggregated, independently verifiable metrics are. As more and more high-tech gadgetry is made available to the common people, the more this phenom will increase--by orders of magnitude according to Groves Law.

As a result of this continual empowerment of the common folk, the established media will once again be forced to recruit talent instead of ideology in order to compete in the hit count seduction of advertisers. The alternative is to whither away and die. Either way they play it, America is better off.

America and the world is changing in ways that will make civilization unrecognizable from today in just twenty years. Many will try to stop it. As long as there are free people, the future is inevitable. It might can be delayed, but it is inevitable. Right now the Blogosphere is playing a vital role in wresting the control of information dissemination away from an elite few. When we succeed in luring their real customers--the advertisers--away from them, we can put this issue to bed.